Our People

Consultants throughout the UK

Alan Crouch

Alan Crouch


Following a career delivering high growth corporate sales transformations, sales turnarounds and M&A integrations for International corporations, venture capital, private equity and SME’s, Alan has developed a successful career as a sales transformation and performance business growth consultant.

Living in Cambridgeshire, and with clients based in Cambridge, London, Midlands, UK and also globally, Alan’s executive career has been working in roles including sales director, operations director through to MD & CEO operating in businesses engaged in Automotive sector to include Europe’s largest car auction business, a leading UK franchisor, three highly innovative software businesses, through to being the founder CEO of an innovative software business, a business growth school and a successful management consultancy business.

As a sales transformation and performance consultant, Alan has supported MD’s and CEO’s within a complete spectrum of sectors, from Oil & Gas, Renewables, Marine, Glass Manufacture, food production, high-tech website development through to precision and electronic engineering, contemporary art, composite manufacture and more.

What soon become very evident to Alan, was that research and development that delivered innovation and technological advance very genuinely positioned successful businesses for growth in their markets.

Alan initially introduced the services of RandD Tax to support his clients to achieve what is now in excess of £1m of R&D Tax credit recovery, and having directly seen how those customers are now being positioned for unprecedented growth in their respective sectors, Alan has joined RandD Tax in order to directly support innovative businesses to secure their R&D Tax credits, with which they can then use to truly leverage their business success, growth objectives and overall contribution to the UK economy.

Alan is an MBA, Fellow of the Institute of the Motor Industry, an Aston University Executive MBA Programme Mentor, NHS Trust Governor and Chair of an NHS Membership Engagement Committee. In his spare time, Alan loves his Rowing, Rugby, F1, family and supporting his children to work hard in order to achieve their dreams.

For all RandD Tax enquiries in the Cambridge and East Anglian area and for all businesses associated to Cambridge Network or in the Cambridge Cluster.