Here’s a very interesting giving back video from Richard Malczyk, who chats with Dr Fin Williams, who’s the founder and CEO of Rumii. With a background as a Consultant Clinical Psychologist, she has worked extensively in the NHS and in academia, focusing on improving access to psychological services for children, young people, and families. She describes Rumii as the culmination of more than two decades of clinical practice and research, motivated in part by her own experiences as a teenager receiving support.
Rumii is a smartphone-based mental health app that acts as a “compassionate co-pilot,” turning raw sensor data—such as sleep, activity, screen time, and social interaction—into meaningful behavioural insights. By tracking patterns in habits, presence, sociability, and sleep, Rumii helps users understand their emotional wellbeing. Its built-in AI mentor, grounded in Cognitive Behavioural Therapy (CBT) and Compassion-Focused Therapy (CFT), provides personalised explanations, small goals, and supportive prompts to help users regulate mood and behaviour. The app prioritises privacy by not monetising user data and is aimed especially at young people aged 13–24, empowering them to understand how their digital and real-world habits influence their wellbeing.